If you’re using Amazon Brand Analytics, you already know how valuable keyword insights can be. That’s why we’re excited to introduce our brand-new Search Terms Performance feature in sellerboard.
This tool helps you analyze the search terms that drive your sales – on a per-product, weekly basis, with sales and profit estimates included. It’s a powerful way to connect customer behavior with your real profitability.
🧠 Understand What Drives Your Organic Conversions
With Search Terms Performance, you can finally see which keywords bring the most value to your business.
- View Orders Share %, Estimated Sales, and Estimated Profit per search term.
- Double down on high-impact keywords for SEO and PPC campaigns.
👉 Navigate in sellerboard: Profit > Search Terms
📉 Identify Where You’re Losing Traffic
Not all visibility translates into clicks. This feature highlights the gaps:
- Compare Impression Share % vs. Click Share %.
- Spot search terms where your product shows up but gets no clicks.
👉 Click path: Profit > Search Terms > Add “Impressions share, %” and “Clicks share, %” columns
📈 Track Keyword Competitiveness Over Time
Stay ahead of the competition with trend analysis:
- Monitor Impressions, Clicks, Add to Cart, and Purchases week by week.
- Compare market volume vs. your share in a clean visual chart.
- Hover to see exact numbers for deeper insights.
👉 Click path: Profit > Search Terms > My impression share trend chart
🛠️ Customize and Segment Data in Real Time
Every seller’s workflow is different, so flexibility is built in:
- Group results by ASIN, parent, search term, or brand.
- Add additional columns like My Clicks, Total Add to Cart, or Clicks Share %.
- Filter and regroup data on the fly for instant analysis.
👉 Click path: Profit > Search Terms > Group by
⚡ Why This Feature Matters
For anyone optimizing Amazon listings, running PPC, or analyzing the conversion funnel, this is a must-have tool.
You can now connect the dots:
- Impressions → Clicks → Orders → Profit
- All broken down per keyword
This makes it easier than ever to spot opportunities, plug leaks in your funnel, and scale what’s working.
🔍 Start Optimizing Today
Head to Profit > Search Terms in sellerboard and try the new Search Terms Performance feature today.
We’d love to hear your feedback – your insights help us improve sellerboard further.
Thank you for growing your Amazon business with sellerboard.
