The Search Terms page now includes a new Trends tab, designed to make it easier to analyze how search term performance changes over time.
📊 Search Terms: Trends Tab
What changed:
You can now view search term data in a time-based trends format, displayed weekly or monthly. The existing table view remains available under Details.
Why it matters:
Single data points often hide direction and momentum. Trends helps you compare periods and understand how performance evolves across search terms.
What you can do with it:
- Compare search term performance across weeks or months
- Spot increases or declines using the heatmap
- Analyze visibility, engagement, and conversion over time
- Handle large keyword datasets more efficiently
You can switch between different metrics (for example impressions, clicks, add-to-cart, or orders) depending on what you want to analyze.
How it works:
- Open Search Terms → Trends
- Select a metric from the top metric bar
- Choose Weekly or Monthly view
- Group results by parent, ASIN, brand, or search term if needed
For deeper inspection, charts can be expanded, and table columns can be sorted in ascending or descending order.
This update is live now ✅
As always, we’d love your feedback.
