Experienced Amazon sellers know that demand often varies greatly by location. By visualizing both sales and stock levels on a map, you can immediately spot where products are flying off the shelves or piling up in inventory. In sellerboard’s Profit Dashboard, the Map View displays an interactive map shaded by sales or stock (darker = higher volume) alongside a table of regional metrics. This lets you see, for example, that Germany has very high sales and stock, while neighboring countries are lighter due to lower demand. The table breaks down each region by units sold, current stock, orders, refunds, COGS, and gross profit, so you have all the data needed to calculate sell-through rates or profit margins by country.
Figure: sellerboard’s Map View highlights regional sales (darker blue = more sales) and shows per-country stock, units sold, refunds, and profit metrics in the table below. This dual view helps correlate inventory with demand.
Manage Inventory to Prevent Stockouts or Overstock
Use the sales map and stock map together to balance supply with demand by region. For example, if a country has very high sales but low current stock, it’s likely headed for a stockout. Conversely, a country with lots of inventory but few sales risks overstock and fees. To act on this:
- Compare stock vs. sales by region. If Region A’s sales map shade is much darker than its stock shade, schedule more shipments there. If Region B has dark stock but light sales, pause shipments or run promotions to clear it.
- Adjust restock logic based on sell-through. Compute regional sell-through (units sold divided by stock) and set reorder points accordingly. For instance, if Texas sells through its FBA inventory twice as fast as Washington, consider ordering more frequently for Texas or splitting shipments more heavily there.
- Reallocate stock between fulfillment centers. In large markets like the USA, redirect inventory to faster-moving regions. If a West Coast item is selling out in CA and WA, send new stock to West Coast FCs rather than default East Coast shipments. This ensures inventory is closer to buyers and reduces restock times.
By actively comparing the sales and stock overlays, you can avoid costly stockouts in hot markets and reduce excess storage in slow regions. The Map View makes these insights easy – you can even export the table to calculate precise forecasts per country.
Identify High- and Low-Performing Markets
A color-coded map instantly highlights your best and worst regions. Dark-shaded areas on the sales map are top-selling markets, while pale regions lag behind. Use this to refine your regional strategy:
- Locate top markets. Identify countries or states with the highest sales volume. These high-converting regions are prime candidates for more product launches or specialized promotions.
- Investigate slow markets. Regions with low sales but available stock may need a boost. Consider reasons (e.g. local competition, pricing, listing relevance) and experiment with localizing content or offers there.
- Compare multiple regions side by side. The table under the map lets you sort by any metric (sales, units sold, gross profit, etc.). For instance, you could sort the countries by gross profit or return rate to see which markets give the best ROI.
By spotting geographic trends, you make data-driven decisions – doubling down on winning regions and optimizing (or exiting) weaker ones.
Optimize Marketing and Pricing Regionally
Regional sales data can inform localized marketing and pricing strategies. If certain areas convert better, allocate more budget or tailor your approach there:
- Focus ad spend where ROI is highest. Use the map to see which regions generate the most sales for each advertising dollar spent. For example, if California and New York show strong sales per campaign, consider boosting PPC or social media ads targeting those states.
- Tailor promotions by region. You might run country-specific deals where sales are weaker. This ensures any coupons or discounts are used where they’ll move inventory, not waste marketing budget.
- Adjust pricing if needed. Regions with lower conversion might benefit from a price tweak or bundle. If a country has high sales but lower profit, it may need a premium or different product mix.
In short, let geography guide your growth tactics. The map’s per-region data turns broad markets into tactical zones for optimized spending and pricing.
Spot Return and Profitability Issues
Returns and refunds can erode margins, and these problems often concentrate in certain regions. Use the Map View to identify these hidden losses:
- Enable Sellable Returns and Refunds columns. Scan the map table for regions with high return percentages or refund costs.
- Sort by Refunds to find hotspots. Clicking the “Refunds” column header reveals which states or countries have the most returned units.
- Compare net profit by region. Check gross profit (or profit margin) alongside sales – if any market is surprisingly unprofitable, take action.
With this insight, you can adjust product descriptions, packaging, pricing, or logistics to better align with each market’s realities – protecting your margins globally.
Actionable Example Scenarios
Putting it all together, here are examples of how sellers can use these maps in practice:
- Restock by sell-through: A seller notices that Germany is selling twice as fast as Italy. She updates her restock logic to ship 60% of new inventory to Germany and only 40% to Italy – avoiding stockouts and excess inventory.
- Fulfillment-center allocation: An American seller sees Texas and Florida are strong on the sales map but have low stock. He adjusts his inbound shipments to better serve these states, reducing delivery times and boosting regional stock availability.
- Targeted ad campaigns: After using the map, a seller finds the Midwest has high conversion rates but lower ad spend. She reallocates PPC budget to Illinois and Ohio, improving campaign profitability.
- Reducing overstock: A Europe-based seller finds Sweden has excess inventory for a slow-moving SKU. He launches promotions specific to Sweden and diverts future shipments to faster-moving markets.
By regularly analyzing the sales and stock maps together, you move from reactive to proactive business management.
Leverage sellerboard’s Map View
sellerboard’s Profit Dashboard makes this strategic planning simple. Its Map View shows Sales and Stock side by side – with options to filter by time period, product tags, and marketplaces. You can quickly detect stockouts, identify top markets, spot refund risks, and export detailed tables for deeper analysis.
With sellerboard’s Map View, you can plan smarter, react faster, and keep your business running efficiently across every market you sell in.
