Five updates bring more control to everyday selling: Day Parting adjusts Sponsored Products keyword bids across the day; COGS imports can match products by SKU, EAN or UPC; Amazon Attribution shows campaign profit; FBM refunds include return reasons; and eBay products can be hidden in bulk. Here is what each update changes, how to use it and which details matter before you start.
How can PPC bids follow when your buyers shop?
Buyer activity can vary throughout the week. Day Parting in sellerboard uses those patterns to adjust Sponsored Products keyword bids four times a day. A weekly heatmap has seven rows for the days of the week and four six-hour blocks per day: midnight–6 am, 6 am–noon, noon–6 pm and 6 pm–midnight. Every block uses the marketplace’s local time.
Each block has a bid multiplier. Busier buying periods get a multiplier above 100%; quieter periods get one below 100%. This is a bid adjustment based on order patterns, not a guarantee of more sales or profit.
How the schedule is built
The heatmap is recalculated nightly from the last 28 days of Amazon orders. If a campaign has fewer than 50 orders per day, a default heatmap is used rather than building a schedule from too little campaign data. The campaign switches to its own heatmap when it has enough data.
You can edit individual cells, and those changes stay in place during nightly recalculation. To keep the entire heatmap fixed, switch off Automatic multiplier recalculation. Your existing minimum and maximum bid limits continue to apply.
A worked bid example
Hypothetical illustration: a keyword has a base bid of €1.00. An 80% multiplier gives €1.00 × 0.80 = €0.80; a 120% multiplier gives €1.00 × 1.20 = €1.20. If your maximum bid is €1.10, the higher result is limited to €1.10. The example explains the multiplier and cap, not a recommended schedule or expected performance.
Setting up Day Parting
Open a campaign’s edit window and select the Day Parting tab. Alternatively, enable it in the Optimization section of a Smart Portfolio to apply one shared schedule across the campaigns that portfolio manages. It works alongside bid automation by scaling the recommended bids, or directly from your current bids when bid automation is not in use.
The campaign must be On. Day Parting does not run in Test or Off mode. Its current scope is Sponsored Products keywords; Sponsored Brands, Sponsored Display and Sponsored Products targets are not supported at this stage. Changes appear in the standard Log, including the base bid, multiplier, final bid and Amazon’s response.
Can you import product costs using the identifiers in your supplier file?
A supplier price list or warehouse export may identify products by SKU or barcode. COGS import on the Products page in sellerboard now accepts SKU on its own, EAN or UPC, so you can match costs without first adding an ASIN + SKU pair to every row.
Go to Products → Import, upload the file and map its columns to the corresponding fields. Each row needs at least one SKU, EAN or UPC. An ASIN alone is not sufficient. The import template and Products export include EAN and UPC columns, and those identifiers are filled in for existing products from Amazon.
Check the matching scope before importing
Every identifier filled in on a row is used for matching. More identifiers make the match more specific. If a supplied identifier matches several products, the cost is applied to all of them. For example, a shared EAN can match several SKUs; use ASIN + SKU when you need to target one exact product.
FIFO batches and Replenishment Planner data still require ASIN + SKU because they must identify one specific product. EAN values must contain 8 or 13 digits, and UPC values must contain 12. Rows without a matching product are skipped with an error, so review any skipped rows after the import.
The benefit is less preparation between the file where you maintain costs and the import. Accurate costs still depend on choosing the intended products and supplying the right values.
How much profit did that TikTok campaign actually make?
Revenue from external traffic is only part of a campaign’s result. To judge what is left, you also need the cost of the products sold, Amazon fees, VAT where applicable and the advertising spend that brought those buyers to Amazon.
Reconciling those figures by hand means collecting attribution data, opening ad platforms for spend and matching the results to your product costs. A revenue-to-ad-spend ratio can look encouraging while leaving little profit once the other costs are included.
The Amazon Attribution page in sellerboard now calculates profit for external-traffic campaigns. Connected ad accounts supply daily ad spend, which is matched to the corresponding Attribution data by campaign, ad group and creative. Ad spend, COGS, Amazon fees and VAT are subtracted from attributed sales.
What the numbers look like
Hypothetical illustration: two campaigns in the same period, each with €1,200 of ad spend. These are made-up figures to show the calculation, not customer results or a prediction. VAT is an illustrative input, not a tax-rate assumption.
| TikTok creator campaign | Facebook prospecting campaign | |
|---|---|---|
| Attributed sales | €5,000 | €6,000 |
| Ad spend | €1,200 | €1,200 |
| ROAS | 4.2x | 5.0x |
| COGS | €1,750 | €2,900 |
| Amazon fees | €750 | €1,000 |
| VAT | €380 | €480 |
| Profit | €920 | €420 |
For the TikTok example, ROAS is €5,000 ÷ €1,200 = 4.17x, rounded to 4.2x. Profit is €5,000 − €1,200 − €1,750 − €750 − €380 = €920. For the Facebook example, ROAS is €6,000 ÷ €1,200 = 5.0x. Profit is €6,000 − €1,200 − €2,900 − €1,000 − €480 = €420.
The campaign with the higher ROAS leaves €500 less profit in this illustration. The difference comes from the costs behind the sales. Use campaign profit alongside sales and spend when reviewing where to invest; these example results do not predict what either platform will deliver for your business.
Getting it running
First, configure and use Amazon Attribution in Seller Central for the external traffic you send to Amazon. Then open Settings and connect the ad accounts you use: Facebook, TikTok, Google, Snapchat, Pinterest or Bing. Open the Amazon Attribution page to review the campaign results with daily spend included.
The Amazon Attribution page requires enrolment in Amazon Brand Registry. Connecting an ad account does not replace the Amazon Attribution setup needed to track that external traffic.
Why did that FBM order come back?
For Fulfilled by Merchant (FBM) orders, a refund amount and unit count show the size of the problem. The return reason adds context that can help you decide what to investigate, such as a product issue, unclear listing information or damaged packaging.
A repeated reason is a starting point for checking the underlying orders. It does not prove the cause on its own, but it can make the next question much more specific than a total refund figure.
On the Dashboard in sellerboard, click Refunds to open the quantity-and-reasons breakdown. It now includes reasons for FBM orders, based on Amazon’s returns report, alongside the existing FBA view.
Reading the breakdown
Look for recurring issues on the same product and compare them with the orders involved. For example, repeated damage-related reasons could justify checking packaging. Useful areas to investigate include:
- Product quality: check whether repeated complaints point to a particular item or supplier batch.
- Listing clarity: compare the item buyers received with the size, specifications, photos and included parts described in the listing.
- Fulfilment: review packaging and delivery handling when the reported reasons suggest damage or a shipping problem.
A simple hypothetical check can help size an investigation. If an extra protective insert costs €0.40 and you ship 200 units, the added cost is 200 × €0.40 = €80. If each avoidable damaged return costs €20, preventing four would offset that €80. This is a break-even illustration, not a promise that a packaging change will prevent those returns.
How do you hide several eBay products at once?
If you need to hide several eBay products, the task no longer has to be repeated for each item. Bulk hiding gives you one action for the products you select.
The practical benefit is straightforward when you are reviewing a group of seasonal or discontinued products: decide which items should be hidden, then handle that selection together.
On the eBay Products page in sellerboard, tick the checkboxes next to the products you want to hide. Click Hide at the bottom of the page, and all selected products are hidden at once.
Review the checked rows before clicking Hide so the selection matches the products you intended to change.
Common mistakes
- Expecting Day Parting to run every hour or in Test mode. It adjusts bids four times a day, and the campaign must be On. The current scope is Sponsored Products keywords.
- Reading the heatmap in your own time zone. The six-hour blocks follow the marketplace’s local time, which matters when you manage more than one marketplace.
- Importing a shared barcode without checking its matches. A COGS row can update several products. Include ASIN + SKU when one exact product is required, including FIFO batches and Replenishment Planner data.
- Using an ASIN alone for the new COGS matching options. Each row needs at least one SKU, EAN or UPC; an ASIN by itself is insufficient.
- Judging external campaigns before checking setup and costs. Configure Amazon Attribution in Seller Central, connect the relevant ad accounts and review profit as well as ROAS.
- Treating one refund reason as a complete diagnosis. Check repeated reasons and the underlying orders before changing your product, listing or packaging.
FAQ
Do I need bid automation to use Day Parting? No. It can scale bids recommended by bid automation or work directly from your current bids. Existing minimum and maximum bid limits still apply.
Which campaigns does Day Parting support? Sponsored Products keywords. Sponsored Brands, Sponsored Display and Sponsored Products targets are outside its current scope.
Can I keep my own Day Parting schedule? Yes. Manually edited cells are preserved during nightly recalculation. You can also switch off Automatic multiplier recalculation to keep the whole heatmap fixed.
Can I import COGS using only a barcode? Yes, using EAN or UPC to match products. EAN must have 8 or 13 digits, and UPC must have 12. If the barcode matches several products, the cost is applied to all of them. FIFO batches and Replenishment Planner data still require ASIN + SKU.
What do I need for Attribution profit? Enrolment in Amazon Brand Registry, Amazon Attribution configured and in use in Seller Central, and the relevant ad accounts connected in Settings. Supported platforms are Facebook, TikTok, Google, Snapchat, Pinterest and Bing.
Where do I find FBM refund reasons? On the Dashboard, click Refunds. The pop-up shows quantities and reasons, now including FBM orders, using the data supplied in Amazon’s returns report.
Where is the eBay bulk-hide control? On the eBay Products page. Select products with the checkboxes, then use Hide at the bottom of the page.
Five updates, one practical aim: make everyday decisions easier to carry out. Adjust bids to buying patterns, bring in the product costs you already maintain, review external campaigns with profit included, investigate FBM refunds and hide selected eBay products together. Start with the part of your workflow that needs the most attention.
