How to Sell on Amazon for Beginners: 4 Best Books?

Selling your goods on Amazon isn’t difficult – closing those sales, however, is quite challenging, especially for solo entrepreneurs. According to recent findings, small business sales account for 60% of total sales on Amazon, with marketplace merchants accounting for 55% in Q1 of 2021. 

You don’t need to have a large international brand or a network of influencers available to sell on Amazon successfully. What you do need is literature, guidelines, and books on how to do it right. Here’s how to start selling on Amazon and scale your business successfully, with the best books on how to do so.

Why Sell on Amazon in the First Place?

Selling on Amazon can be overwhelming for beginners, at least at first. It is such a vast marketplace with established sellers and niches that you simply can’t compete – but is that true? Whether you’re a reseller, small business owner, or sell your DIY products, Amazon has a nook for you. 

According to statistical reports, Amazon owns 90%+ market share in five different product categories worldwide. The same stats show that 86% of sellers turned a profit on Amazon in 2020, with 92% continuing to use the platform for eCommerce. Amazon is in a constant state of growth and expansion, and more and more sellers worldwide are establishing their marketplaces on it. With that in mind, what are some of the most tangible reasons to use Amazon instead of a different global marketplace?

  • Access to a global customer base

  • Lower advertisement costs compared to running your e-store

  • More frequent and more lucrative sales

  • Access to complex customer interaction metrics

  • Improved SEO of your brand and product names

Best Books on How to Sell on Amazon for Beginners

  1. Amazon Selling Blueprint by Scott Voelker

Let’s assume that you’re at the beginning of your Amazon FBA journey. Handling the complex jargon, abbreviations, and inside lingo can be jarring, especially if you don’t have experience in online selling yet. Worse yet, it’s easy to get discouraged when you see successful sellers and resellers on Amazon who seemingly have no competition.

The Amazon Selling Blueprint is the perfect starting point for any seller. It will teach you the basics of Amazon FBA, as well as how to use the platform’s sales features to your advantage. Students can use it to launch their online businesses via Amazon while thinking, “I’d like someone to write my research paper for me”, for example. That’s how easy this book is to pick up and apply practically to your Amazon store. Scott’s everyday language will help you kick-start your Amazon marketplace in 90 days or less, as advertised.

  1. Product Research 101 by Renae Clark

No matter which industry or niche you want to establish your name in, you will face fierce and unrelenting competition. This is where books like Product Research 101 come into play. Renae Clark managed to dilute the complexity of conducting market research and pricing your products accordingly down to a science. 

This book will help you identify upcoming changes in your industry, find the right suppliers to work with, and test the market before launching products. You can also use this book to gauge when to drop prices, when to run sales campaigns, or when to invest in paid ads. It’s a very beginner-friendly publication, and it will surely help you launch your storefront more easily on Amazon.

  1. The Everything Store by Brad Stone

Sometimes, the best thing to do is learn directly from the source. Jeff Bezos didn’t build Amazon overnight, and his journey to becoming a billionaire is chronicled in The Everything Store. This book will teach you everything you need to know about Amazon as a company, its history, development hurdles, and major milestones. 

It is an amazing publication for sellers who want to start on Amazon and expand to selling on their online stores late, like students. You can think, “I want someone to do my assignment for me”, and instead spend time developing your online entrepreneurship plan in your spare time. This is a great way to come out of college swinging and immediately have a business plan to lean on while building your career. This is what The Everything Store can do for you and then some.

  1. Online Arbitrage for Amazon FBA by Kris McCauley

Coming to grips with Amazon FBA can be tricky if you don’t know anyone who can help you in the first few months. But, you can pick up Online Arbitrage for Amazon FBA and make your onboarding experience simpler and more productive. Kris McCauley gives the readers a step-by-step guide on how to learn about Amazon FBA and use it to their advantage. 

It will help you make Amazon sell your full-time job or a successful passive income that will augment your household income. This is a no-filler publication with actionable tips and guidelines. Meaning, you won’t have to spend hours going through hundreds of pages of dry theory before getting to practical sales tips. Online Arbitrage for Amazon FBA is suitable both for solo sellers and small businesses looking for ways to expand their Amazon presence.

Overcoming Amazon as a Beginner Seller (Conclusion)

Being a small fish in a big pond isn’t easy. It can be easier however if you learn from the right resources and build your marketplace properly from day one. Give these books a shot and see if you can apply their principles, how-to guides, and case studies to your marketplace. 

Amazon is quite versatile with the tools it provides its sellers with, so don’t shy away from experimentation and creativity. Once you find your ideal tool stack and tip combination, stick to it, and the right buyers will flock to your listings organically.

Bio: Donald Fomby is a professional digital marketer, copywriter, and editor with extensive experience in business development, sales, and advertisement. He closely collaborates with professional dissertation writing services and aims to deliver the best possible papers, essays, and case studies to his clients. Donald is an avid reader and a passionate cooking aficionado in his spare time.


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How to Become a Successful Amazon Seller? (Ultimate Guide)


More than 2.5 million active sellers work on Amazon, and among all of them, just a few can be Amazon successful sellers, who increase their selling day by day. In this article, you get familiar with the secrets and mysteries of succeeding on Amazon. Don’t miss this article if you decide to come to the world of Amazon sellers or currently sell your products on Amazon.


What Is Amazon FBA?


The most advanced fulfillment networks worldwide belong to Amazon. You can store your products in fulfillment centers of Amazon with the Fulfillment by Amazon (Amazon FBA) service. Amazon will provide you picking, packing, and shipping service. In addition, customer service for these products will be done by Amazon. With – Amazon FBA Business, you can increase your sales and reaches more customers.


How Much Do Successful Amazon Sellers Make?


There are many ways to sell on Amazon, but Amazon FBA is the most popular one up to now. Based on the report of Amazon and surveys that different companies have done, an average  Amazon FBA seller can earn $1000 to $25000 monthly in sales. If you assume an average profit margin of 10%- 20% for an Amazon FBA seller, making $100 to $5000 a month in profit is imaginable. 

There are three main types of sellers in Amazon FBA sellers working on the market for more than one year. In below summary table, you can have a glimpse of their profits and revenue:


Important Tips for Succeeding at Amazon


To improve your selling and become a successful Amazon seller, you need to be up-to-date and follow the below steps:

  1. Marketing for your business
  2. Keep your items’ price competitively 
  3. Choose the right pricing strategy
  4. Participate in Amazon Prime
  5. Have diversity on your sourcing list
  6. List your products correctly
  7. Identify your most profitable product
  8. Select the right fulfillment option
  9. Customer service 
  10. Go global

Actually, these 10 steps of success would not happen overnight, and you should put in the effort and hard work. 

Another simple way that helps you be successful and make money easily, is to use OABeans online arbitrage lead lists. These lists are practical for both newbie and professional Amazon sellers and the leads are checked on different criteria like 90-days price history, category selling rank, being gate/ungate and etc. By using this list, you can earn up to $5000 monthly profit.


What Products Sells More on Amazon?


Amazon is known as a great place to have an e-commerce business. You can decide what to sell there, but you should select the best selling products to have a reasonable profit. Your selling products determines your success rate. Therefore choose them attentively. You can go to the Amazon best-sellers section, which is updated hourly. It is possible to find the products that are bought frequently. They are listed under each department with their trending rank. Best Seller Rank (BSR) will give a score to each product on each individual category and the related sub-categories simultaneously.

You should keep an eye on the seasonal products as their popularity changes very fast, while other products like books, electronics, and games hold their constant position. During the pandemic and lockdown, the products like personal self-care items and fitness equipment became more popular. By the way, any time you want to add new products, it is required to check the market to ensure that the products are still in demand. In general, the sales potential on Amazon for the following categories are high:

  1. Electronics
  2. Toys& Games
  3. Video Games
  4. Camera & Photo
  5. Clothing, shoes & jewelry
  6. Books
  7. Home & Kitchen

When you want to use Amazon’s best-sellers list, pay attention to the following points:

  • All sellers have access to this information, so selecting the right product is very competitive
  • Not all of the best-seller products are profitable because of their sales margin
  • The trend of particular products may stop so that you can jump in  


Final Thoughts

In Amazon FBA, Amazon will perform all steps for you. There is a big competition on Amazon selling, so the amount of money you can make depends on many factors. Optimistically, you can join many of the existing profitable Amazon seller stories by following our ten seller tips.

For selling profitable products on Amazon and take the path to success faster, you can use the websites that provide the leads on Amazon. is one of these successful websites that offer money-making leads to the users and customers. We hope that this article helps you on becoming an Amazon successful seller. To study more articles about Amazon, you can visit the blog on the SellerBroad website.  

Put Your Profit First in Your Amazon Business (Interview with Cyndi Thomason)

Our guest on the 30th of August, 2021,  on the sellerboard show, was Cyndi Thomason, the writer and the owner of the Bookskeep accounting and consulting firm for e-commerce companies.

We talked about:

  • Explanation of the “Profit First” notion.
  • How often an e-commerce seller should reconcile in the books.
  • Benefits of hiring a bookkeeping and accounting outsourcing company.
  • Main things sellers should know before the international expansion of their businesses.
  • What are the common cash flow challenges in the e-commerce business.

Watch the full video here:  Continue reading “Put Your Profit First in Your Amazon Business (Interview with Cyndi Thomason)”

Scale Your Business on Amazon in 2021 (Interview with Robyn Johnson)

Our guest on the 9th of August, 2021,  on the sellerboard show, was Robyn Johnson, the owner of Marketplace Blueprint and the Amazon expert.

We talked about:

  • Navigation through Amazon regulations vs sales and profit maximization. 
  • Advice for product listing optimization.
  • What’s the difference between launching the business on Amazon in the past and in 2021.
  • Marketplace Blueprint Academy for the Amazon sellers.
  • Misconceptions that brands and individuals have when entering Amazon in 2021.

Watch the full vide here:  Continue reading “Scale Your Business on Amazon in 2021 (Interview with Robyn Johnson)”

Amazon and Beyond How to Choose the Right Marketplace (Interview with Richard Hurtley)

Our guest on the 20th of July, 2021,  on the sellerboard show, was Richard Hurtley, the co-founder and managing director at Rich Insights.

We talked about:

  • Factors to consider when choosing the next marketplace whether its Amazon and beyond.
  • Things to bear in mind when launching outside of Amazon.
  • How to prioritize different opportunities.
  • The key commercial drivers such as profit and sales.
  • How to smart plan a successful launch.

Watch the full video:  Continue reading “Amazon and Beyond How to Choose the Right Marketplace (Interview with Richard Hurtley)”

Why should you start expanding your Amazon-based business to Shopify?

Amazon and Shopify certainly work in different ways. Shopify is an e-commerce platform, while Amazon is an online marketplace. Millions of people do their shopping on Amazon; therefore, it consists of a vast customer base. At the same time, Shopify gives you your own space to set up and run your own every interaction through your website. Therefore, both mediums provide different opportunities to sellers.  Continue reading “Why should you start expanding your Amazon-based business to Shopify?”