Why Amazon Listing Monitoring is Critical for your Business (and how to put it on autopilot)

Posted on Categories Uncategorized

Amazon sellers have numerous things to track, and many of them are bound to slip through no matter how organized the business is. Learn how sellerboard can help you keep your listings accurate without having to check each one daily in manual mode.

Do you like having everything under control? We do too. There’s nothing like an unpleasant surprise that passed under the radar and came to your attention too late to be fixed.

In this post we will talk about things you should be keeping an eye on in your Amazon operations and how to avoid letting important events slip unnoticed.

What should you be monitoring and why?

Crucial changes and updates that might affect your profitability and potentially create losses should be closely monitored on the daily. Check out the main ones:

  1. Negative or neutral seller feedback.

Promptly responding to negative or neutral reviews shows customers that the seller takes concerns seriously and values their experiences. It also gives the seller an opportunity to resolve any issues and turn a negative experience into a positive one for the customer.

Overall, paying attention to negative or neutral seller feedback on Amazon can go a long way in maintaining customer satisfaction and loyalty. Plus, it’s always better to catch and correct potential problems before they discourage other potential buyers from making a purchase.

  1. Product title name, main image, and product category changes

One key aspect of successfully selling on Amazon is staying on top of any changes made to your product listing. This includes changes to the main image, product title, and category. A sudden change in any one of these features can lead to less visibility for potential customers, resulting in lost sales.

It’s important to monitor and update these elements regularly to ensure that your product listing is optimized for search and accurately reflects the item being sold. Additionally, keeping an eye out for accidental or unauthorized changes made by others can help protect your brand and prevent confusion for customers.

  1. New sellers and loss of the Buy Box

New sellers can introduce competition that can drive down prices and negatively impact your sales. Likewise, losing the Buy Box can also have a significant impact on your performance as it decreases visibility for potential buyers. Therefore, continually monitoring these factors can help give you a competitive edge and ensure your success on the platform.

  1. Changes in FBA fee, product dimensions, and referral fee

Changes in any of these areas can have a significant impact on your bottom line and profits. For example, a change in the dimension requirements for FBA products could result in higher storage fees or even increased shipping costs if the item can no longer be packed efficiently in a standard box.

Monitoring changes in referral fees makes sure that you are aware of the commission being charged for each sale and can adjust your pricing accordingly. Additionally, staying current with changes to FBA fees helps ensure that you are not overpaying for services, as well as helps predict future expenses and plan for them financially.

  1. Parent ASIN removed or changed, new child ASIN’s added

The Parent ASIN, or the main identifier for a product, can sometimes be removed or changed, potentially causing confusion for customers trying to find your product. In addition, new child ASINs may be added if there are variations in color or size.

Keeping track of these changes allows you to adjust your inventory and pricing accordingly, as well as make sure your listings are accurate and up-to-date.

  1. Stock alerts

Running out of stock can lead to lost sales and disappointed customers who may leave negative reviews or even take their business elsewhere. On the other hand, having too much inventory can lead to unnecessary storage costs and expired products.

By regularly monitoring your stock levels and adjusting them accordingly, you can ensure that you always have enough supply to meet demand while minimizing waste. In addition, staying on top of your inventory can help you anticipate any seasonal or trend-based changes in consumer behavior and adjust accordingly.

  1. New lowest-price offer

Firstly, competing offers may lower the overall sales and profitability of your product listing. By keeping track of the lowest price, you can adjust your own pricing strategy to stay competitive and maximize profits.

Secondly, competing offers may also affect your seller rating, as customers may choose the lower-priced option even if it is sold by a different seller.

Finally, monitoring new offers can alert you to potential counterfeit or unauthorized sellers offering your products at drastically lowered prices, allowing you to take action in protecting your brand and listings.

How can sellerboard help you stay on top of important changes?

sellerboard’s Alerts feature permanently monitors all of the events described in this article and will push notifications in your sellerboard account whenever a selected event occurs. Besides, depending on your settings, sellerboard can send an additional alert via email to a specified address.

With sellerboard Alerts letting you know when changes occur, you can address these instances as they come straight away. Save time and be sure to stay on top of things with sellerboard!

sellerboard is an accurate profit analytics service for amazon sellers with additional tools: follow-up mail campaigns, inventory management, reimbursements for lost & damaged stock, PPC optimizer, listing change alerts. All this starting at $15 a month with a free trial.

Get your 1 month of free access to sellerboard using this link.