Our guest on the sellerboard show was Victor Uhl – founder of the Amazon marketing agency for professional Amazon product photography, videos, and Amazon A+ content.
Contents:
- using AI to build your business;
- images that convert sales;
- images examples;
…and much more!
Watch the full podcast by this link.
Speaker1: [00:00:08] Hello, everybody. Welcome. This is your host, Fernando from sellerboard. Thank you so much for joining us. On one more episode today, we’re going to interview Victor Uhl from UHL Nation. He’s going to teach us about images and all the tricks that he learned creating images for his clients. But before you watch the interview, just make sure to go to sellerboard.com. We have all the tools for our sellers and you can click on the demo and test the software. I’m sure you’re going to love it. So without further ado, let’s watch the interview with Victor Uhl. I’ll see you guys at the end. Bye bye.
Speaker2: [00:00:48] Welcome, everybody. This is your host, Fernando, from sellerboard I have here, Victor Uhl from UHL Nation. Did I say it right?
Speaker3: [00:00:57] Yeah, you said it right. Pleasure to be here, buddy.
Speaker2: [00:01:00] Thank you so much for having us. It’s my pleasure. I love your posts. I love your posts. I, I, I like all of them. And I think they’re very insightful. So that’s why I want to bring you here. So let’s start with the first question. Tell me tell us your story.
Speaker4: [00:01:15] Um.
Speaker3: [00:01:17] Like the whole story or like the short version.
Speaker2: [00:01:20] Uh, the important bits for us to understand your journey.
Speaker3: [00:01:23] So basically my journey started like 2017 with Amazon FBA. I used to be a seller by myself and I had my first product and I needed like what I actually do is like images, product photography, like conversion optimization. And back then nobody did it pretty right? So I looked for somebody as a typical seller but had not really good experiences. So I kind of like burnt money and did it by myself. And because I knew about photography and I knew about like how to get people’s attention, this worked pretty well together. And that’s how that’s kind of like short story Long.
Speaker5: [00:02:04] Mhm.
Speaker1: [00:02:06] Okay. And how did how did.
Speaker2: [00:02:08] You start your your agency?
Speaker3: [00:02:10] Basically, I just first helped friends to get better conversion rates. And then it was like kind of word of mouth and basically but through what I did pretty well. Um, I thought like, yeah, I can help even more sellers and even more people. So through an idea of what I did for myself and for some friends, I started an agency.
Speaker2: [00:02:33] And what is your what is your like the parts of Amazon that you like the most?
Speaker3: [00:02:39] What do you mean? For sure the seller support. This is great part. Um, but I don’t get the question is it like can you do you.
Speaker2: [00:02:49] Like, like optimizing conversion customer behavior PPC. What is the part that you like most?
Speaker3: [00:02:57] Yeah, so I’m not the guy. I’m into conversion optimization, but I think like customer behavior is a really important part of that big, big topic.
Speaker5: [00:03:11] Mhm.
Speaker2: [00:03:12] Mhm. And what are like the, the things that you learned that you can help sellers with the consumer behavior part.
Speaker3: [00:03:22] Basically it’s how to think as a consumer because a lot of sellers only think about their product even if they say they think as if their customer. They never did like a big research. So what we actually doing, because we saw that it’s really helpful. We analyze the customer by taking like a bunch of thousands of reviews, mostly like one 2000 reviews is more than enough, and you can actually find the real buying reasons. So why a person buys. And that’s how you take like the customer behavior and you put it into your images, into description and all that, and you can really increase your conversion rate.
Speaker2: [00:04:05] And how do you do that search? Is it like, what do you use? Do you use like healing and do you use seller boards? Do you use Google Trends? What do you use or chatgpt What do you use?
Speaker3: [00:04:17] Yeah, we have our own AI, so we don’t use helium ten like helium ten Shows you how often a word or certain word is said, but that’s not really helpful if you want to dig deep, because for one special product or thing, people use three, four, five, six different words, sometimes even more. So you have to get an AI. We tried it with Chatgpt, but it doesn’t provide us that much info. It’s like not that specific. We can’t train it that well, but for sure if you know how to do it with Chatgpt, it’s it’s a game changer anyway. And in help help you increase your conversion rate.
Speaker5: [00:04:56] Nice.
Speaker2: [00:04:58] Uh, okay. Uh, tell us about are you helping clients in USA as well, or only Germany? Both.
Speaker3: [00:05:07] So we look specific, like for course, when we are in Germany, it’s a different design than we do in us. Um, just because the end customer behaves differently the same, I would say when you sell your same product that you’re selling in us in Japan, you have to adjust your marketing to a more Japan like marketing. It’s more like popping and more childish and all that stuff. Like as you would go to Japan basically.
Speaker1: [00:05:36] Nice. Have you been to Japan?
Speaker3: [00:05:37] Not yet. It’s on my list. On the top. And I also haven’t really worked with Stella from Japan. So that’s also on my list. But. It’s just different, you know, it’s just about targeting the end customer. You can’t sell the same style all over the world.
Speaker5: [00:05:59] Mhm. Mhm.
Speaker2: [00:06:03] Uh, so do we have access to your tool? So we can. We can. Like, is there a plan that people can access? Or you have to be like, in your service on your agency? No.
Speaker3: [00:06:14] We don’t give it to others. Currently, it’s our own. Um, maybe in the future, who knows? But we kind of, like, leave it for our own needs. But basically, whoever wants to do that, you can download all the reviews with helium ten and upload it to chatgpt and let Chatgpt summarize it. It’s basically the same, but not as much as detailed as we do.
Speaker5: [00:06:41] Mhm.
Speaker3: [00:06:42] Mhm. But of course there are also different tools that probably do the same or similar stuff. So just look for like review, insight, AI tool or so and you find pretty good tools out there.
Speaker2: [00:06:58] Okay. Um. My question for you is like, we’re trying to help the seller. So for the sellers that are watching the podcast, what do you think is like the most common mistakes and the ways they can go about fixing images and copy and title to improve that conversion rate and that make more impacts on the consumer behavior? Yeah.
Speaker3: [00:07:25] So the easiest part is to let summarize it through Chatgpt. It’s a free way and then to prioritize it because for example, if we go for a phone case, like I don’t see anything else on my table, so I just say that phone case, when you tell the right pain points and the right order, you basically increase your conversion rate. So for most people, they buy phone case properly to protect the phone. And but and the design is on the second or third way for buying reasons. But if you tell on the second image that it’s not against for or not for phone protection, but it’s against scratches, you’re telling a different story even if it’s the same. So you can use the same image with different words and then have has a completely different impact. If you know how to do that correctly, you can split test a lot and you can change the order of your images and by that you have the biggest impact in the short way without hiring an agency or without like doing completely new photoshoots.
Speaker2: [00:08:34] And how do you go about testing the image? Are you doing Amazon experiments or are you doing big full or are you just switching the image and testing conversion rates?
Speaker3: [00:08:44] It depends how much budget you have. Like, I don’t know if you have ever worked with pig fu, but pig fu can be really expensive if you want to get a lot of details and a lot of depth. I would recommend everybody to test a main images through pig fu without any like price differentials just to get like a test.
Speaker4: [00:09:05] Um.
Speaker3: [00:09:06] However, like everything that goes into conversion, I would just go straight with Amazon experiments. So like a B testing on Amazon just because you have the most accurate data there.
Speaker2: [00:09:18] So you trust Amazon experiments to test images.
Speaker3: [00:09:22] For the image? Two to 6 or 7? Yeah, I’m going to go with there. Um, because like, fu can get really expensive if you want. I don’t know, like 500. Um. Reviews. Like are like people who choose their better listing. It can get really fast, really expensive. And when you have a lot of products, it blows your marketing budget and it’s better to invest, you know, like faster testing is on Amazon and if you don’t trust the data, you can basically go one version for four weeks and the other version for four weeks, and then you have pretty much accurate data.
Speaker5: [00:10:04] Nice.
Speaker2: [00:10:05] Now, how do you know what’s the right story to tell?
Speaker3: [00:10:10] It’s and you can’t really say it’s right. But for example, if 600 of 800 people say that it’s in the reviews they tell it’s important for them that their phone is protected. It’s pretty much the biggest buying reason. For example, 400 will say like it’s still not scratchy. Then Scratchy is a little bit more. Basically, when you create all this, like create the summary and you have the numbers and the graphs, you can basically. Um, see what’s important. Furthermore, you have to also say like approve the search intent. So if somebody looks for an electric toothbrush, you still have to kind of say it’s electric. You can’t really say it’s just a toothbrush because then people wouldn’t buy it.
Speaker2: [00:11:05] And when you summarize, do you do it like product by product or do you just like do something for chatgpt to just like go over the main competitors and summarize everything from all the competitors? Or you just go like summarize this product and summarize that product and summarize one by one.
Speaker3: [00:11:23] Typically we don’t work with Chatgpt, but it’s the same workflow for Chatgpt or any other tool. What we do is we take like three, four, five, six different products so that we get enough reviews and we put it into one AI. And this product has to be like similar. So when you look for an electric toothbrush, for example, it will have six competitors, but they’re all electric toothbrushes. They’re like not completely new. Okay? Some have some certain USPS. But in general, all people will say the same thing. So they will say like, Hey, my teeth is cleaner, or it’s easier to brush brush it than a normal toothbrush or the battery is long kind of stuff like that you can imagine. And the more people they say it, the more important it is. Of course, you have to be smart and still mention your USPS like you have to mention it. It’s what makes you stand out and you have to give them the search intent. So when they look searching for battery with long like electric toothbrush with long battery, you have also to mention it.
Speaker5: [00:12:32] Mhm.
Speaker3: [00:12:34] Did it like answer the question or did I went around and you didn’t get it?
Speaker2: [00:12:38] No, no, no, no, no. You helped. You helped. You definitely helped. Yeah, I think that’s something that a lot of scholars are not doing it yet. They’re not really, um, exploring I to consolidate that history and influence customer to purchase. Uh, what do you think about, like when you’re dealing with lots of copycats and your clients doesn’t have a differentiator? What what do you think you can do about that when, like a Chinese, I don’t know where the scholars are from, copycats. And they’re just like trying to make a lower price. And your products really doesn’t have like that a patent or a differentiator to stand out except the branding.
Speaker3: [00:13:29] Okay. First of all, we have to understand why we people buy and when you go to a store or like when I show you two cars, same car and same year or whatever, and one car is like 5001, 110 K Which one do you think is like or like almost the same? Which one do you think is more valuable? Like more the one that.
Speaker2: [00:13:52] Costs more.
Speaker3: [00:13:53] Of course. And the same we have a product. So we look at prices and it’s not always lower prices better like we have our price range in each category. So some categories have like a low price range. So maybe it’s between 20 and you can’t really go higher than 22. But in some categories you can go maybe even to 26. And when you have 26 people have the perceived value of a better product and then you have to deliver with your branding, with your images, with your title, with basically the whole experience, and you can sell more. So sometimes people think, Oh, there’s a copycat, they have the same images. So hey, you have to make a new main image. So where’s the problem? Just make a new angle. You look different and you can sell like for more again.
Speaker5: [00:14:41] Mhm.
Speaker2: [00:14:43] That’s interesting. So just that’s it looks like it looks it looks a very simple solution. Just change the the angle of the product and put a higher price and start competing again. But I want to try that. That’s so easy. I haven’t thought about.
Speaker3: [00:15:03] That’s so easy. Sad. But you have to figure out the price. Um. And can I drop a tool for another company? Like there’s a tool called price loop. I just did it anyway. Um, they’re testing through the I. If you’re going through there and getting them, like, let me know what’s the name of the tool? Price loop. I don’t have any affiliate price. Look. Yeah. Price loop, price and loop together. Loop.
Speaker2: [00:15:32] Okay.
Speaker3: [00:15:32] Oh, gotcha. They testing your price through an AI to get the maximized conversion. That’s pretty smart. So they getting you more money and better conversion on a product just makes sense when you have like more. Um, yeah, you have just more revenue. So when you start out, it’s probably not the best, but if you’re in the game for a longer time, try it out. I am not affiliated to them, but let them know. Maybe I get.
Speaker2: [00:16:03] So its price slipped I that’s the website. Yeah this is very interesting. So they imagine like you have a winning product and you and you put the product there and you would tell you what would be the best price for you to increase conversion.
Speaker3: [00:16:20] Somehow like that. I haven’t really talked to them. I just saw them and a friend is testing them. Um, so I don’t have really much insight yet, but it can be a really game changing, like, you know, like prices are so important. The same like with images. On the search page, you have to really stand out. So, for example, if everybody has a product of this beautiful mouse here like this, you can basically put it like this and maybe you stand out already through that. This is like really boring example. I would never shoot like this. Um, but that’s basically how you can stand out on the search page and then kind of like price has to match your branding and your image.
Speaker5: [00:17:05] Nice.
Speaker2: [00:17:06] Very cool. So that’s a very good that’s a very interesting tool to for us to take a look at its price loop. Dot I I’m going to check it out as soon as we finish this very interesting thing. Tell me something. What is, uh, can you hear a case of of one client with us that you did some changes and you increase the sales and conversion rate?
Speaker3: [00:17:33] Yeah, of course. It’s always like this, to be honest, because most people don’t have, like, really well done images like images do like 80% around that of the buying reasons. And like if you buy mostly you decide by you buy your images. So for example like a lovely case study of create, it’s I think already a little bit older like last year or so, but we changed the images and we increase the conversion rate by 33%. It’s a relative, not absolute, but we increase the overall monthly sales by 107% like within 30 days. So by just changing images and getting better conversion rate and basically getting more profit through that, it’s pretty easy. Like lastly, we launched a product and I think it was yeah, in January and we got straight off like 20% conversion rate in the first week, even 25. But that’s like a huge win. You know what you’re doing. And for a lot of my clients, it’s like money printing.
Speaker5: [00:18:41] Uh huh.
Speaker2: [00:18:42] Yeah. And, um, do you do you also work optimizing, um, title and bullets?
Speaker3: [00:18:52] If they’re completely horrible, I tell my client, but it’s not my specialization. I mean, I can do that, but basically I would use Chatgpt. So I can also tell you use Chatgpt because Chatgpt is an ultimate weapon if you know how to use it.
Speaker5: [00:19:10] Mhm. Okay.
Speaker2: [00:19:14] All right. How long do you have your agency for?
Speaker3: [00:19:17] Well, we started around 2019, actually, like, from 2020. Like end 2019. Beginning 2020. We really started out as an agency.
Speaker2: [00:19:28] Nice. And you just.
Speaker1: [00:19:30] Start with American settlers or German settlers.
Speaker3: [00:19:32] We started competing with German settlers. And honestly it’s I think German and consider comparison to America is more advanced what it goes with design especially when I look on Amazon. Um so it was even harder now going to us is like sometimes like really easy and some basics but I also think it’s due to the language how Americans buy and how they speak. It’s reflected in their images.
Speaker2: [00:20:07] Well, you have, like, a team to do the images.
Speaker3: [00:20:11] Yeah, we’re six people, but I’m still doing a lot by myself. So whenever you work with us, you work with me still. And so. It’s it’s all done by heart. It’s not like outsourced to India or whatever. It’s all done by heart. We are like focusing. We’re not working with many clients at the same time at the moment. Um, just because quality over quantity, right.
Speaker5: [00:20:39] Mhm.
Speaker2: [00:20:41] Yeah. And, um, I’m curious to ask you something like, uh, what is like the top three products that you think have the perfect images?
Speaker3: [00:20:55] Iphones.
Speaker2: [00:20:57] Iphones. Really?
Speaker3: [00:20:59] I’m not. I’m not sure. I got to check them out. I’m not sure if on Amazon, but like you asked me in general for sure. Iphones. Um, okay.
Speaker2: [00:21:10] So no, but I’m talking on Amazon, so I’m just I’m just going to the Amazon, the iPhone page on Amazon. You only have like four images, no video, and it doesn’t look right. But here you were talking about the Amazon page on Apple.
Speaker3: [00:21:27] Yeah, just. I just thought in general. Um. Okay.
Speaker2: [00:21:33] So your your inspiration would be like iPhone first?
Speaker3: [00:21:36] Absolutely not. Absolutely not. Not okay. My inspiration comes from many products like I see probably on the daily basis, I think 10 to 20 new products like for complete research. I mean, like when I browse on Amazon, when I talk to clients like blah, blah, blah, it’s like it’s like 50 to 100 new products each week that I see. So I get get all my inspiration for that. We have like sometimes there are products which were only like one product released or like really one image stands out. Sorry for the misspell. So from one product, one image stands out and that we are saving. Um, typically I don’t have really like one product there because if I go, we go to, for example, supplements. The supplement uses completely differently than, for example, fashion or then for example like kitchen, you know, So in each niche you’re talking differently. Um, yeah. So sorry, I can’t really answer that.
Speaker2: [00:22:46] Okay. Do you have like a product in mind that you really like?
Speaker1: [00:22:49] The image that are like.
Speaker2: [00:22:50] You wished you wished you were the one that did those images?
Speaker3: [00:22:55] Yeah, I have one that is in Germany.
Speaker2: [00:22:58] Okay? Yeah, Go ahead. Shoot us. I want to see it.
Speaker3: [00:23:01] Yeah, I sent it to you.
Speaker2: [00:23:03] It’s Amazon.com for German.
Speaker3: [00:23:06] Just. I sent you the link. Okay? Just the. Okay. Yeah.
Speaker2: [00:23:10] All right.
Speaker3: [00:23:11] Dun dun. Do want to share it or not? Because I don’t want to, like, let people know, but I just want to send it to, you.
Speaker2: [00:23:19] Know, we can just yeah, we can share it or we can just say the name of the product and we can search for it.
Speaker3: [00:23:26] Yeah. Show it to you.
Speaker5: [00:23:30] Okay, cool. Cool.
Speaker3: [00:23:32] I send it to you in chat so it can. Share or not, however you want.
Speaker2: [00:23:40] Okay, so let me try to share this. Yeah, go on, everybody. Let me just get the correct screen.
Speaker3: [00:23:49] That’s so hard to say that I didn’t did it. But they’re really beautiful, in my opinion.
Speaker2: [00:23:56] Okay, hold on. Let me just make sure that I got the right screen here. Okay. There you go. Have so many screens. Sorry. Are you seeing my screen? Yeah. Good. So, um. Okay, so this is the product, right? Yeah.
Speaker3: [00:24:15] I don’t know. Like, it’s. It’s really modern, you know?
Speaker2: [00:24:21] What are those? Oh, those are the little things that. Yeah.
Speaker3: [00:24:24] To.
Speaker2: [00:24:24] Yeah.
Speaker3: [00:24:25] Which are kind of like bumpers. Yeah. It’s even written down, like it’s really modern when you go. Also the next image. But I have like, I saw some products from Germany that have similar design in America and they never worked and I’m not sure if it’s because of the design, but because the design is really modern. But maybe it doesn’t really speak to Americans. We haven’t really figured it out yet, but I saw like some competitors and this kind of design didn’t work in America, but in Germany it works like a charm. Maybe the sellers I saw in America also were just bad in the game. Who knows?
Speaker2: [00:25:03] Okay, so that’s image number two. Yeah, I really like that because it showed it’s big.
Speaker1: [00:25:11] You can read on mobile.
Speaker2: [00:25:13] It’s very, like, concise. I really like that. Let me see. Image three. Designing Germany. Very cool dimensions.
Speaker3: [00:25:24] This is a little hack. Maybe you can use it also on us. Basically, when you design it in a country, you can write designed in, but produce it in China. And it’s kind of like a social proof. Social trust.
Speaker2: [00:25:39] Yeah. Let’s see. Image for.
Speaker6: [00:25:42] Yeah. There you go.
Speaker2: [00:25:44] Looks the benefit of the benefits. We like that. Uh, let’s see. Image five. Let’s all be like the installation and cases.
Speaker1: [00:25:57] Use cases.
Speaker2: [00:26:01] Very cool. Oh, yeah. The kids, of course, they’re the ones that are doing that.
Speaker3: [00:26:08] He it’s just written down the proven, the proven security like a safety for your home like that. It’s kind of. Just good for your walls. Basically.
Speaker2: [00:26:26] And then here, no video.
Speaker3: [00:26:29] Now what? What I experienced and talked with a lot of as well. I think you had like Christian Otto Hautacam as well on your podcast from Emily’s.
Speaker5: [00:26:39] Uh huh.
Speaker3: [00:26:40] He said it once and, um, somewhere in a private talk that people don’t see the video according to the data, when it’s not on the second plate. So you have sometimes, like. Can you show us where the video is on the second place and then people watch it. But when it’s at the end, people don’t really watch that video. I mean, they watch it when it’s a more complicated product. For example, I would create a video for a backpack or so because you have so many places to put stuff into that that it’s kind of like hard to explain it in images.
Speaker2: [00:27:21] And were you the one that did this product?
Speaker3: [00:27:24] No, but they’re beautiful. Like, I know the seller. Um, and I know how the images look prior, like on different variation. Um, and like, I really like the second image and third image, kind of like, I don’t know, it goes really well.
Speaker5: [00:27:41] Uh huh. Perfect.
Speaker2: [00:27:43] Um. Okay. Do you have any other products that would like to show us?
Speaker3: [00:27:47] Not in like I can show you one. We did. Um, but otherwise, I don’t have so much in mind. I mean, basically. Okay.
Speaker2: [00:27:57] So was the one you did so want to see it?
Speaker3: [00:27:59] Yeah. Should I send you again? The link?
Speaker2: [00:28:03] Yes, sir.
Speaker3: [00:28:04] Yes. I send you the essence. Basically here in.
Speaker2: [00:28:07] This. Okay. I still have the.
Speaker1: [00:28:11] The old days in here.
Speaker3: [00:28:13] Yeah. Give me a sec. So. With Zoom. Here we go. I send you the. Thank you. Sweet.
Speaker2: [00:28:28] Yeah. Let’s search for it. Cool.
Speaker1: [00:28:31] Oh, nice.
Speaker2: [00:28:32] See that? Okay, so image. Main image. Yeah. What is that? That’s like the blue light for car. Yeah.
Speaker3: [00:28:47] Exactly. Um huh. So what we did here is, like, we did it all in 3D. And we let it light straight off on the first page on the main side. Prior to that, it was like all gray and dark because probably no, it wouldn’t be that bright. Typically, if you just hold it, it would be like dark bluish, but it’s not the effect you really want to, um. You you’re aiming for.
Speaker5: [00:29:17] Mhm.
Speaker2: [00:29:18] And very.
Speaker1: [00:29:19] Done. Did you do the 3D rendering?
Speaker3: [00:29:21] Yeah, we do it in-house.
Speaker2: [00:29:24] Nice. Looks so.
Speaker1: [00:29:26] Beautiful.
Speaker5: [00:29:27] Yeah.
Speaker3: [00:29:28] And with.
Speaker5: [00:29:30] You?
Speaker3: [00:29:30] Yeah, we had to make sure we don’t say too much because it’s hard. You don’t want to get sued. You can’t really say it’s too blue or not too blue. So we had to really look for our words and and work with the seller and also to ensure that it all works in all countries. So he didn’t want to have specific words in all in each country, in Europe, you can do it. Um, it was more like okay, one language all countries and that’s why we had to think about like, okay, what kind of words are used all over the world similarly or where they know what it’s about and basically saying, look, it’s kind of like understandable.
Speaker5: [00:30:18] Very interesting.
Speaker3: [00:30:21] Image three It’s basically grid.
Speaker2: [00:30:24] Is it? Is it the same image?
Speaker3: [00:30:26] Yeah, just bigger here. For this year. Sometimes we’re taking the same shot, But for example, on the next one, it’s a different rendering. We didn’t like made it completely new, but as you see, you see like for which fitting like for which car type it is, how big it is and kind of like what type it is.
Speaker5: [00:30:48] It looks beautiful.
Speaker2: [00:30:50] I’m looking forward for the next one.
Speaker6: [00:30:52] Yeah, basically, it’s like, wanted to put it like, really like that.
Speaker2: [00:30:58] The effects on the on the on the like. It looks like a grave in the fact of the lights lighting the grave. Very cool.
Speaker3: [00:31:05] This was also the idea and also like how the text is implemented that it looks like embedded. Yeah.
Speaker2: [00:31:14] Very cool. Yeah, it gives a lot more value. Oh, here’s the difference. It looks so much better with the blue lights.
Speaker3: [00:31:22] Yeah, so that’s basically the last image. And just show what’s the differences?
Speaker5: [00:31:31] Yeah. Yeah.
Speaker2: [00:31:34] I love cars with blue lights. I hate the cars with the yellow lights. I think the blue lights are much more appealing.
Speaker6: [00:31:41] Yeah. Also very.
Speaker2: [00:31:43] Good.
Speaker3: [00:31:44] Yeah. And you can see actually better in the dark. But we weren’t allowed to ride that. A lot of other sellers are riding that, but you’re actually not allowed to say that, at least in Germany.
Speaker2: [00:31:56] It’s it looks like it really did a good job on on the branding. It looks like really superior products.
Speaker6: [00:32:06] Yeah, I like it. That’s what I mean. Good job. Congratulations. Thanks a lot.
Speaker3: [00:32:11] That’s what I.
Speaker6: [00:32:11] Mean when this image.
Speaker2: [00:32:12] Is very good. Thanks.
Speaker3: [00:32:15] When you know how to brand better and position yourself, you can increase your price and even sell more or stay at the same price and just get a better conversion rate.
Speaker2: [00:32:29] Very nice.
Speaker5: [00:32:31] Very nice.
Speaker1: [00:32:32] Okay. I want to ask you something about the image, because we’re having.
Speaker2: [00:32:37] Trouble sometime that Amazon just blocks one of our images. So it just removes the image and doesn’t tell anything. And then we’re like, oh, two days later we noticed that one of our images are missing. Have you have you seen that problem?
Speaker6: [00:32:53] Yeah.
Speaker3: [00:32:54] But in a different way. But like, um, the first time, like last week, actually. So we haven’t we’re writing with the seller support, um, to help the seller, but we haven’t really found a solution yet. Um, hopefully this week, basically what it’s doing is we’re uploading all seven images and image three, 4 or 5 aren’t uploading and they are completely, um, compliant with everything. So it’s not like kicking it out later on. It’s not uploading in any way.
Speaker2: [00:33:28] Oh, it’s not it’s not a it’s a, it’s not a is it. Uploading to the added to the listing added page or it’s not showing up on Amazon.
Speaker3: [00:33:38] It’s uploading and it’s saying like and when you save it it’s later on saying it’s like not compliant and kind of like that’s basically saying it. And we tried it through different ways of uploading it and it never worked. So we have no solution for that yet, but we’re working on it. But something like you said.
Speaker6: [00:34:00] I have never experienced.
Speaker2: [00:34:03] Oh, I’m experiencing that a lot. So Amazon is like every three days we put an image back. Every three days it pulls back.
Speaker1: [00:34:11] And it doesn’t tell us, is.
Speaker6: [00:34:12] It main image.
Speaker3: [00:34:13] Or second? Third.
Speaker2: [00:34:16] This secondary image. Second. Third. So those images are having trouble and then we just upload again and stay there for three days and then Amazon pulls it back. But it never tells us what’s wrong. And we try like our ads representative, they don’t know. We try to open a case. Open a case. They reply with something completely different from what you’re asking, and we never know what’s wrong with the image.
Speaker3: [00:34:42] Yeah, I have no solution for that yet as well. Okay.
Speaker6: [00:34:45] All right.
Speaker3: [00:34:46] But I can dig deep. Dig into that.
Speaker2: [00:34:50] Okay. What are the softwares that you use to build up those images?
Speaker3: [00:34:55] Um, basically, like we can shoot it for 3D. We use blender. Um, and for edits, we use Photoshop.
Speaker2: [00:35:08] And how do you get a product and create a 3D template on Blender two like it comes from the shoot? Or you have to create everything from scratch.
Speaker3: [00:35:17] So basically we have a beautiful onboarding and it says, Please photograph it from this, this, this angle put um, something. So we have the size in centimeters or inches on the side so we know how long it is, how, how thick, how wide and so on and so on. And photographer, all kind of like that. We know all shapes and from the images the client sending us, we can create the product in 3D.
Speaker5: [00:35:49] Really? Yeah.
Speaker2: [00:35:51] So he knows what is glass, what is metal Does does understand like this.
Speaker3: [00:35:57] Yeah. And like we have to do it by hand. So if you send us, for example, your glasses and the images of your glasses, the program doesn’t say, okay, this is glass and so on and does it automatically we do it everything by hand.
Speaker5: [00:36:13] No. Nice. Yeah.
Speaker1: [00:36:14] Very cool.
Speaker2: [00:36:16] Very cool. So I guess that, uh. Well, are you a big fan of 3D renderings? Do you do. Do you do it all the time?
Speaker3: [00:36:23] Uh, we prefer 3D renderings because it makes life so much easier, but for not everything that’s possible and it’s also not suited for everything. So when we go with clothing, when we go with materials, we can render it. But mostly it looks too perfect and I wouldn’t recommend it, but it depends on your budget. Like if you can spend like on an image like, I don’t know, too much money, like you can go 3D and it looks perfect, but you can also like get it a little bit cheaper and have an image.
Speaker5: [00:36:56] You have a photo?
Speaker6: [00:36:57] Mean. Mean.
Speaker3: [00:36:58] You don’t want to do like the next Transformer movie. Like you still want to be like. It’s just like a product shoot, right?
Speaker2: [00:37:06] Yeah. Let me share my screen again. Because I want to show you guys let.
Speaker1: [00:37:14] Me just share my chrome here. Okay. I want to show you your website.
Speaker2: [00:37:19] So. Victor.
Speaker1: [00:37:21] Yeah, it’s.
Speaker6: [00:37:22] Yeah, you have there is a tab open, I.
Speaker3: [00:37:24] Think.
Speaker6: [00:37:25] Yeah. Sweet. There you go. Yeah.
Speaker2: [00:37:28] So this is your website?
Speaker6: [00:37:30] Yeah. The video is.
Speaker3: [00:37:37] Still in German, so don’t click.
Speaker6: [00:37:38] It. We are uploading.
Speaker3: [00:37:40] It in English.
Speaker5: [00:37:43] Okay. And.
Speaker1: [00:37:47] 48% conversion rate. Six. These are the products that you work, too?
Speaker6: [00:37:54] Yeah, we just have like three.
Speaker3: [00:37:56] Case sets, but we worked on so many products.
Speaker5: [00:38:00] Mhm.
Speaker2: [00:38:01] Agreed. We saw.
Speaker6: [00:38:02] That. Yeah, of course.
Speaker2: [00:38:07] Also you have like others. Oh, my. What is that? What is this product?
Speaker6: [00:38:11] It’s a door stopper as well.
Speaker2: [00:38:14] Of course. Those are very.
Speaker1: [00:38:18] Cool.
Speaker2: [00:38:19] I really like those images.
Speaker6: [00:38:21] Thanks a lot. Yeah, basically we offer. Okay, so people.
Speaker2: [00:38:30] Oh, nice. Okay, so people that want.
Speaker1: [00:38:31] To connect.
Speaker2: [00:38:33] With you just go to you, Nation.com. Yes. And click one of those here.
Speaker6: [00:38:38] Basically come down.
Speaker3: [00:38:39] All the time. So you go down and you can it takes basically one minute. So you type in your name what you’re looking for. Um, and that’s all.
Speaker6: [00:38:50] And you can click there.
Speaker3: [00:38:51] Like Free strategy and then we go back to you and we create a free like free audit. Sorry.
Speaker5: [00:39:01] Very cool.
Speaker2: [00:39:02] Very, very cool. Do you work in.
Speaker1: [00:39:04] Any other marketplace.
Speaker2: [00:39:05] Besides the German and.
Speaker1: [00:39:06] American?
Speaker3: [00:39:08] Typically not, because all sellers are there. Um, like we speak fluently English and German. So we can do also UK, but we don’t like whoever does Japan. I’m more than happy to try out with you. Japan. Um.
Speaker6: [00:39:24] Really? Why?
Speaker3: [00:39:26] I don’t know. Like, it’s completely new. Nobody does this, and I feel it’s a big opportunity for sellers, and I would love to try Amazon Japan and would love to see if our approach still works in Japan and how to design in Japan.
Speaker2: [00:39:43] I really like this product.
Speaker1: [00:39:44] These images here.
Speaker6: [00:39:46] Thanks a lot.
Speaker2: [00:39:48] Yeah, very, very cool. Okay, Victor, any other tips for the sailors that are watching the podcast? Anything that they can do to help, to help them with the image and.
Speaker6: [00:40:03] Just.
Speaker3: [00:40:05] Get a decent designer. Of course. Reach out to us both works. Um, if you have any questions, you can fill out the form on the website or hit me up on LinkedIn or Instagram. You find me both at Victor Uhl. Um, on Instagram, it’s at Victor Wool because the other one was already taken, but otherwise. Like really think as your customer and really dig dive deep into that. If you have 108 cents and I talk about parent a not child essence, it can be a little bit hard, but it’s really worth it. Like if you’re if one of your products does on like three K revenue, it’s probably not that much worth it if the main competitor does six. But most niches are big and huge and people doing ten, 20, 30, K and still leaving money on the table. So there’s big opportunity by just like doing your checking how your customer actually behaves, why he buys things.
Speaker5: [00:41:08] Got it. Very, very good.
Speaker1: [00:41:11] Okay.
Speaker2: [00:41:12] All right. So, guys, thank you so much for.
Speaker1: [00:41:15] Watching this.
Speaker2: [00:41:16] Podcast. Digital. Make sure you hit him. Follow him on LinkedIn because his posts are very cool. I enjoy his post very much. And don’t forget, go to go to Nation.com. If you want to know more about Victor Solutions and I’ll see you guys in the next video.
Speaker6: [00:41:34] See you.
Speaker3: [00:41:34] Appreciate it very much.
Speaker1: [00:41:40] Thank you for watching our interview with Victor. Oh, hope you liked it. Just don’t forget to go to sellerboard. We have all the tools that you need to succeed starting on Amazon. Just go to the website, sellerboard.com and click on demo and test the software. I’m sure you’re going to like it and I’ll see you guys on the next video. Thank you and bye bye.
