Amazon reviews are a critical component to a business on Amazon due to the fact that 95% of shoppers read reviews before buying a product.
The reasons are:
- Positive reviews build trust and let buyers know that their purchase won’t disappoint them.
- Positive reviews lead to a healthier brand reputation and are the foundation of a higher conversion rate.
- Amazon reviews positively affect sales as they are known to show a summary of your offerings.
- Buyers tend to purchase from brands with more positive reviews than brands with fewer or negative ones.
- If a buyer comes across two similar products, both with similar online review ratings, they will more likely purchase from the product page with more reviews.
- More positive reviews can help you rank higher on Amazon and lead to stronger sales.
- Products with more reviews tend to have a higher BSR, higher revenue as well as more sales.
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sellerboard’s “𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰” automation will completely automate sending review and seller feedback requests using Amazon’s “Request a review” template. The review request email is sent by Amazon to the customer, including links to the product review form, seller feedback form, the name, and a picture of your product. This automates the process that Amazon has implemented as a best practice for feedback and review requests. Best of all, sellerboard uses the Amazon API integration, so you will not need to worry about installing anything on your Chrome browser!
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