Many sellers forget that it’s not just about the picture quality and more about the story, what the picture tells the customer about the product.
Images also serve as the key element to branding. Product photography is one of the best ways to strengthen the mission and the story behind your brand. This also makes sure that your brand has its digital persona that can help you better understand your target audience.
Think about your listing as a blog post, make a story out of your images, think about how each image follows the previous one and what is the story behind them.
Here are a few easy to follow steps to create better-converting images:
- Go through the market and check your competitor’s images to see what kind of pictures do they have;
- Look at your product features and see which of those features will mostly sell the product;
- Think about how to put those features in images and how to better showcase them visually;
- For each picture present one feature in detail and turn it into the selling point of the product;
Watch the full podcast with Vadim Petrov on the sellerboard show:
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