BRAND BUILDING WITH INSTAGRAM

Today we’d like to share some advice on brand building from Johannes Kliesch, our guest on the sellerboard show. Johannes is a co-founder of a Germany based brand, Snocks.com.

Here are 3 efficient ways of growing and leveraging your instagram audience:
1. Influencers
  • Find influencers in your niche on instagram, contact them and offer them free products in exchange for content.
  • Most of them agree just for the free products. Big influencers with millions of followers might charge you for the review.
2. Raffles (aka giveaways)
  • The prize can be any of your products or even something else;
  • Let people know that they need to tag friends in the comments, and follow your page;
  • Run them for around 1 week;
  • To reach even more people, you can run ads to it;
  • When you pick the winner do it live with a site like random.org so people know it’s not fake and they will come back for other giveaways too.
3. Instagram story ads
  • are more profitable than traditional ads at the moment. Try them.
Watch the full interview here: https://www.youtube.com/watch?v=DplYbfi-gr4&t
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