Have you ever had a day with bad sales and asked yourself “Is it my problem or is it just a bad day for everybody?”
We have a new feature in the sellerboard which helps you understand this and take action if necessary: Display of the BSR changes in % directly in our dashboard. Now you immediately see how well your products are selling compared to the competition.
In the dashboard, you can now view the BSR field in the product table. The new field shows 3 values:
- Current BSR of the product
- % of the current BSR changes compared to the average BSR of the last 7 days
- % of changes of the 7-day average compared to the past 30-day average
If the % numbers are approximately 0% (+/- 10%), it means that the product does not lose (or gain) any market share and your sales performance are consistent with the whole category (or market).
So, on a day with bad sales, but constant BSR you can stay relaxed, it’s not a problem specific to your product.
On the other hand, if you notice a substantial increase in the BSR, this means that you are losing market share and it’s time to act.