Amazon PPC Retargeting

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Recently, gave its sellers the option of letting their Sponsored Products ads be retargeted across other sites and platforms.

Thus, if after a click on your advertisement on there was no purchase, your PPC will “catch” the potential buyer on other platforms and sites.

Retargeting is now in the beta version, with a few important things:

  • Retargeting is only for Sponsored Products ads on the US marketplace.
  • The Extended Ad Network is only for automatic campaigns.
  • The CPC bid is the same for both on-AMZ and off-AMZ.
  • Sellers and Vendors can participate.

Remarketing is a very useful tool, because it can increase the number of orders of your product and your profit.

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