Recently, Amazon.com gave its sellers the option of letting their Sponsored Products ads be retargeted across other sites and platforms.
Thus, if after a click on your advertisement on Amazon.com there was no purchase, your PPC will “catch” the potential buyer on other platforms and sites.
Retargeting is now in the beta version, with a few important things:
- Retargeting is only for Sponsored Products ads on the US marketplace.
- The Extended Ad Network is only for automatic campaigns.
- The CPC bid is the same for both on-AMZ and off-AMZ.
- Sellers and Vendors can participate.
Remarketing is a very useful tool, because it can increase the number of orders of your product and your profit.
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