- Retargeting is only for Sponsored Products ads on the US marketplace.
- The Extended Ad Network is only for automatic campaigns.
- The CPC bid is the same for both on-AMZ and off-AMZ.
- Sellers and Vendors can participate.
Amazon PPC Retargeting
Recently, Amazon.com gave its sellers the option of letting their Sponsored Products ads be retargeted across other sites and platforms. Thus, if after a click on your advertisement on Amazon.com there was no purchase, your PPC will “catch” the potential buyer on other platforms and sites. Retargeting is now in the beta version, with a few important things: