- Retargeting is only for Sponsored Products ads on the US marketplace.
- The Extended Ad Network is only for automatic campaigns.
- The CPC bid is the same for both on-AMZ and off-AMZ.
- Sellers and Vendors can participate.
Recently, Amazon.com gave its sellers the option of letting their Sponsored Products ads be retargeted across other sites and platforms. Thus, if after a click on your advertisement on Amazon.com there was no purchase, your PPC will “catch” the potential buyer on other platforms and sites. Retargeting is now in the beta version, with a few important things: