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In the last days, amazon added a possibility to set up automated repricing for your products using a flat file. The file allows to indicate the minimum and maximum price per product as well as the pricing rule. Amazon will then reduce your prices automatically to maximize the chances of winning the buy box. This is a very interesting feature. However, to use it effectively it’s absolutely critical to understand your profits exactly. Otherwise you will easily end up losing money without even noticing it because of selling to cheap.