| Content gap | Content needed (evergreen topics) | Topic/theme category | Pain points details/context/VOCs |
| Walmart-specific profitability blind spots | Explain how sellerboard tracks and breaks down all Walmart-related costs (fees, ads, COGS, shipping, etc.) | Profitability & operations clarity | Walmart sellers lack a unified place to calculate their real profit. They either rely on spreadsheets or incomplete dashboards, making it hard to understand which SKUs are actually profitable. |
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| No centralized profit tracking for multi-channel sellers | Highlight how sellerboard can track both Amazon and Walmart sales in one tool | Multi-channel selling | Sellers managing both Amazon and Walmart accounts struggle with syncing financials. They want consistent, granular reporting across platforms without juggling multiple tools. |
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| Shipping and cost assignment confusion | Show how flexible shipping cost profiles solve issues for FBM sellers and 3PL users | Logistics and fulfillment efficiency | Walmart sellers often under- or over-estimate shipping costs. They lack tools to assign different logic (by price, weight, region) or adapt to seasonal cost changes. |
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| Difficulty attributing advertising costs | Show how sellerboard includes Walmart ad data in profit calculations, even at product level | Ad spend optimization | Sellers can’t easily connect Walmart ad spend to real product-level ROI. They want to know if campaigns are truly profitable after all expenses. |
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| Transitioning away from Amazon tools | Position sellerboard as a standalone solution even if the seller doesn’t use Amazon anymore | Platform independence | Ex-Amazon sellers or Walmart-only brands are unsure if sellerboard is relevant for them. They need reassurance that the tool works independently of Amazon. |
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| Rising Amazon fees & saturation | Showcase Walmart as a growing alternative and sellerboard as a tool that supports the shift | Market diversification & seller strategy | With rising Amazon FBA fees, stricter policies, and intense competition, many sellers are shifting or expanding to Walmart. They need tools that support this move with the same level of reliability they had on Amazon. |