At sellerboard, we’re constantly building tools that help you cut through the noise, focus on what matters, and grow your Amazon business profitably. Our latest update brings six powerful improvements across profitability tracking, PPC management, and product management. Here’s what’s new.
📆 Year-over-Year Comparison
Ever wondered how your business this summer compares to last summer? With Year-over-Year Comparison, you can instantly spot trends, seasonality, and dips — no need for external exports or spreadsheets.
In any dashboard view, open the Period selector and toggle Compare to Last Year. You’ll see side-by-side metrics to track growth and understand long-term performance at a glance.
🎯 PPC: Keyword-Level Bid Editing
Fine-tuning PPC just got a lot easier. You can now edit Amazon PPC bids directly at the keyword level inside sellerboard.
The game-changer: sellerboard shows ACOS, margin, and net profit right next to each keyword. That means every adjustment is made with real profitability context, not just clicks and spend.
To try it, go to PPC → Dashboard, switch to keyword level, click a bid value, edit, and save.
📊 Custom Margin Calculation
Not every seller calculates margin the same way. Some work with Gross Sales (including VAT), while others prefer Net Sales (excluding VAT).
Now, sellerboard lets you choose. Go to Settings → Calculation Logic and select the method that best matches your accounting practices. This is especially useful for VAT-registered sellers who need accurate, country-specific margin tracking.
🔍 Product Search by Brand
Managing multiple brands? We’ve made it easier to keep things organized.
Just type the brand name into any product search bar in sellerboard — whether on the Profit Dashboard or Products page — and instantly filter your catalog by brand.
🧹 Auto-Hide Unlisted Products
Nobody wants a cluttered dashboard. With this update, inactive products with no sales are hidden automatically, keeping your workspace clean and focused on what really matters.
This feature works in the background — no setup required.
📍 Products Table by Marketplace
Now you can see profitability, sales, and inventory split by marketplace.
Instead of merging everything into one line, each SKU is displayed with a small country flag — so you can instantly compare performance in the US, UK, DE, and other markets.
To enable, go to Settings → Other settings and turn on Split SKUs by marketplace.
✅ Final Thoughts
These updates give you more clarity, control, and speed:
- Compare year-over-year growth without spreadsheets
- Adjust PPC bids with profitability in view
- Match margin calculations to your accounting style
- Quickly filter products by brand
- Keep your workspace clean with auto-hiding
- Analyze profitability per marketplace with country flags
Try them out today and see the difference in how fast you can take action.
