What is PPC Bid Optimization?
PPC bid optimization involves adjusting bids to achieve specific campaign goals. With sellerboard, you define a target ACOS (Advertising Cost of Sales) or profit margin, and our algorithm takes over.
- If your ACOS is higher than the target, sellerboard gradually decreases bids to bring costs under control.
- If your ACOS is lower than the target, sellerboard increases bids to maximize sales while staying within your goal.
- If optimizing for profit margin, sellerboard ensures that ad spend aligns with your profitability targets.
Why Automate PPC Bid Optimization?
Manually optimizing PPC bids is time-consuming and prone to errors. With sellerboard, you set your optimization target once, and the system ensures your campaigns stay on track, freeing up time for other business tasks.
How to Optimize Bids in Sellerboard
1. Set Your Optimization Target
Choose a bidding goal:
✅ Target ACOS (%) – Input your desired ACOS, and sellerboard automatically adjusts bids to reach that level.
✅ Target Margin – Focus on profitability by setting a margin target, and sellerboard will optimize bids accordingly.
2. Choose Your Mode of Operation
Sellerboard provides two modes for applying bid changes:
🔹 Manual Mode: Sellerboard suggests bid changes, and you can review and apply them at your discretion.
🔹 Automatic Mode: All bid adjustments are applied automatically, with changes visible in your dashboard.
3. Customize Your Bidding Strategy
Choose a bidding speed based on how aggressively you want to adjust bids:
- Fast, Moderate, or Slow: Determines the minimum number of clicks in the last 30 days before adjusting a bid and how many steps the bid change will be divided into.
- Custom: Fine-tune bid adjustments at a pace that aligns with your strategy.
4. Review and Apply Recommendations
The new “Recommendations” dashboard in sellerboard allows sellers to review all bid change suggestions before applying them. If you’re testing a strategy, this dashboard provides full visibility before committing to changes.
5. Bulk Campaign Changes for Efficiency
Managing multiple campaigns? Sellerboard allows you to:
✅ Adjust bids by a percentage in bulk.
✅ Modify daily budgets across campaigns.
✅ Change campaign names and statuses in a few clicks.
Final Thoughts
PPC bid optimization in sellerboard helps maximize ad efficiency and control costs with minimal manual effort. Whether you prefer full automation or hands-on control, sellerboard ensures your Amazon PPC campaigns remain profitable and aligned with your goals.
🚀 Try it today and streamline your PPC strategy with automated bid optimization!
