Running an Amazon business is a constant balancing act—prices fluctuate, demand shifts, competitors enter the market, and advertising costs can spiral out of control. What worked last quarter might not work this quarter. If you don’t track and react to trends in your key performance metrics, you could be losing money without even realizing it.
Many sellers struggle with declining profitability, sudden drops in sales, rising refund rates, or ineffective advertising campaigns because they fail to spot patterns early. The difference between a successful seller and one struggling to stay afloat often comes down to how quickly they identify trends and take action.
This is where data-driven decision-making becomes crucial. In this article, we’ll explore the key Amazon trends every seller should watch, how failing to monitor them can cost you money, and how tools like sellerboard’s Trends View can help you take control of your business.
Why Most Sellers Struggle to Identify Trends in Time
Amazon provides mountains of data, but for many sellers, this data is difficult to navigate. You might check your daily sales numbers but miss the slow decline over time. You may track ad spend but fail to realize that your ACoS is creeping up month after month.
Some common reasons sellers fail to react in time include:
✅ Looking at snapshots instead of long-term trends
✅ Focusing on total revenue instead of profitability drivers
✅ Ignoring key metrics like refund rates, advertising efficiency, or changes in BSR
✅ Not segmenting performance by product to see what’s improving and what’s declining
✅ Using outdated spreadsheets instead of automated tracking tools
Key Amazon Trends That Can Make or Break Your Business
If you want to increase profitability and prevent losses, you need to keep an eye on these key trends:
1. Sales Trends: Is Your Revenue Growing or Shrinking Over Time?
🚨 The problem: Many sellers focus only on daily sales and miss long-term declines.
💡 The impact: A slow sales drop can signal increased competition, listing suppression, pricing issues, or changing demand.
👉 How to react:
- Compare this month’s sales to last month and the same period last year
- If sales are dropping, check if competitors lowered their prices or if your ad impressions declined
- Look at Buy Box share—if it’s dropping, someone else may be taking sales from you
2. Profit Trends: Are Your Costs Eating Up Your Margins?
🚨 The problem: You may see growing revenue but not realize that profitability is shrinking due to rising costs.
💡 The impact: Amazon fees, advertising spend, and return costs can silently eat into your profits.
👉 How to react:
- Check if Amazon fees or fulfillment costs increased over time
- Compare ad spend vs. revenue—are you paying more for the same sales?
- Track net profit per unit sold to ensure your margins remain stable
3. Refund Trends: Are You Losing Money on Returns?
🚨 The problem: A high refund rate is a silent profit killer that can also damage your account health.
💡 The impact: Amazon may penalize products with high refund rates, and excessive returns signal a product or fulfillment issue.
👉 How to react:
- If refunds are rising, analyze customer feedback to find common complaints
- Check for product listing mismatches (customers may feel misled by the description)
- Consider changing packaging if refunds are due to damage in transit
4. Advertising Trends: Are You Spending More for Fewer Results?
🚨 The problem: PPC costs are rising, but your sales may not be keeping up.
💡 The impact: If your ACoS keeps increasing, you may be throwing money away on ineffective ads.
👉 How to react:
- Track your ad spend vs. sales trends—if ACoS is rising, optimize bids or cut bad-performing campaigns
- Check which products are profitable after advertising costs (not all ad sales are worth keeping)
- Identify which keywords convert best and reallocate budget to them
5. Best Seller Rank (BSR) Trends: Is Your Product Losing Visibility?
🚨 The problem: A declining BSR means your product is losing ranking and getting fewer organic sales.
💡 The impact: You may need to increase advertising or improve listing optimization to stay competitive.
👉 How to react:
- If BSR is dropping, check if a competitor is overtaking you in organic rankings
- Run A/B tests on your main image and title to improve click-through rate
- Consider running limited-time discounts to boost rankings
How to Track These Trends Automatically Without Wasting Hours
If you’re relying on manual tracking or spreadsheets, you might already be behind your competition. Sellerboard’s Trends View gives you an automated way to track performance over time, so you can spot problems before they cost you thousands.
✅ Compare key trends over time (Sales, Profit, Refunds, Advertising Spend, BSR, and more)
✅ See performance by product—Identify winning and underperforming SKUs
✅ Sort by value or change—Find the biggest profit drops or sales gains instantly
✅ Visualize trends with easy-to-read charts for faster decision-making
Instead of guessing, you get data-driven insights to:
🚀 Stop wasting money on unprofitable products
🚀 Adjust advertising strategy before ACoS gets too high
🚀 Fix listings and fulfillment issues before Amazon penalizes you
🚀 Optimize inventory by predicting stock needs based on actual demand trends
With real-time tracking, you’ll never miss a critical change in your business again.
Final Thoughts: Don’t Let Trends Catch You Off Guard
The biggest mistake Amazon sellers make is waiting too long to react. By the time you notice a problem in your daily dashboard, you’ve already lost weeks or months of potential profits.
🔎 If you can spot negative trends early, you can fix them before they spiral out of control.
✅ Track your key metrics automatically
✅ Analyze trends over time
✅ React faster to maximize profit and minimize losses
Start monitoring your trends now and take back control of your Amazon business.
💡 Want to see how this works?
Check out sellerboard’s Trends View and start tracking your business the smart way.
