sellerboard continues to evolve with tools designed to make your Amazon business more efficient and profitable. We’re excited to introduce two new features: the Keyword Research Tool and Search Term Management. Here’s how these updates can help you optimize your listings, streamline your PPC campaigns, and stay ahead of the competition.
Keyword research tool: deeper insights for better results
The new Keyword Research Tool is powered by Amazon’s Brand Analytics, offering sellers a data-driven approach to optimizing their product listings and PPC campaigns. This tool allows you to analyze keywords with precision and gain valuable insights into the market and your competition.
What it does:
- Market structure analysis: Understand the share of clicks and conversions held by the top 3 ASINs per keyword. This helps identify whether you’re competing in a monopolized or diversified market.
- Keyword suggestions: Find the best keywords based on search frequency and relevance to your products. Target high-converting terms to improve visibility and sales.
- Competitor insights: Analyze the top 3 ASINs for each keyword to understand their performance. Use this data to refine your strategy and uncover opportunities to differentiate your product.
How it works:
- Enter a keyword or one or more ASINs (yours or competitors’).
- View associated keywords with their search frequency rank, top 3 products for each keyword, and click/conversion shares.
- Use this information to refine your listings, monitor demand shifts, and optimize your PPC campaigns.
Search term management: take control of your PPC campaigns
Managing PPC campaigns just got easier with our new Search Term Management feature. This functionality is designed to save time and improve ad performance by enabling quick and effective actions on search terms.
What it does:
- Exclude irrelevant terms: Move costly or irrelevant search terms to negative keywords to prevent wasted ad spend.
- Leverage high-performing terms: Seamlessly add top-performing search terms as keywords to ensure your campaigns are targeting the most relevant traffic.
How to use it:
- Go to your PPC page in sellerboard.
- Select the “Search terms” tab.
- Click the three-dot menu under the “Actions” column and choose whether to move a term to negative or add it as a keyword.
Why these updates matter
Both tools are designed to give Amazon sellers a competitive edge:
- Efficiency: Reduce manual work with tools that simplify keyword and PPC management.
- Profitability: Focus your campaigns on terms that drive the highest ROI while cutting out wasteful spending.
- Insights: Gain a clearer understanding of the market and your competitors to stay ahead of the curve.
Get started today
Both the Keyword Research Tool and Search Term Management are live in sellerboard. Head to the “Keyword research” or “PPC” sections in your dashboard to explore these powerful features and take your Amazon business to the next level.
