In the competitive world of Amazon selling, there may need to be more than just organic traffic and internal Amazon advertising to achieve significant growth. Utilizing external marketing channels to drive traffic to your Amazon listings can be a game-changer. This article explores why leveraging these channels is crucial, the benefits they offer, and how sellerboard can help you accurately account for these advertising costs.
The importance of external marketing channels
- Diversified traffic sources: Depending solely on Amazon’s internal traffic can be limiting. By using external marketing channels, sellers can diversify their traffic sources, reducing dependency on Amazon’s algorithms and internal advertising system.
- Expanded reach: External marketing allows you to tap into broader audiences beyond Amazon’s ecosystem. Platforms like social media, search engines, email marketing, and content marketing can attract potential customers who may not be actively searching on Amazon.
- Increased brand visibility: External channels help in building brand awareness and visibility. A well-rounded marketing strategy ensures that your brand is recognized not just on Amazon but across the internet, fostering trust and loyalty among consumers.
- Enhanced targeting capabilities: Many external platforms offer advanced targeting options that allow sellers to reach specific demographics, interests, and behaviors, ensuring that your marketing efforts are directed towards the most relevant audience.
Benefits of using external marketing channels
- Higher sales volume: By driving more traffic to your listings, you increase the chances of conversions, leading to higher sales volumes. More sales can improve your rankings on Amazon, creating a virtuous cycle of visibility and sales.
- Improved conversion rates: External marketing campaigns can be tailored to warm up leads before they reach your Amazon listings. Educated and pre-qualified leads are more likely to convert, improving your overall conversion rates.
- Better customer insights: External platforms provide valuable data and insights about your audience’s behavior, preferences, and engagement. This information can help refine your marketing strategies and optimize your Amazon listings.
- Competitive edge: Many sellers are yet to fully exploit external marketing channels. By doing so, you can gain a competitive edge, standing out in a crowded marketplace.
Using sellerboard to account for external marketing costs
Managing and tracking advertising costs across multiple platforms can be challenging. This is where sellerboard comes in, offering comprehensive tools to help you accurately account for all external marketing advertising costs.
- Centralized cost tracking: sellerboard allows you to integrate and track advertising costs from various external marketing channels in one place. This centralization simplifies financial management and ensures you have a clear overview of your marketing expenditures.
- Advertising spend attribution: With sellerboard, advertising spend is attributed on a product level. This granular tracking enables in-depth profitability analysis, allowing you to see exactly how much you spend on each product and the return on investment (ROI) for each.
- Enhanced budget management: Understanding the true cost of your external marketing efforts helps in better budget allocation. You can identify the most cost-effective channels and allocate your budget accordingly.
To connect external marketing channels in sellerboard, follow these steps:
- Go to “Settings” > “General”
- Find the respective marketing channel in the upper part of the screen
- Click “Connect”
Final thoughts
Leveraging external marketing channels is essential for Amazon sellers looking to diversify their traffic sources, increase brand visibility, and improve conversion rates. sellerboard offers the tools needed to track all external marketing costs accurately, ensuring you have a comprehensive understanding of your financial performance. By integrating sellerboard into your marketing strategy, you can optimize your budget, enhance visibility, and ultimately, grow your Amazon business more effectively.
