Microsoft State of Global Service Report did a study in 2016, according to which: 61% of consumers view customer service as extremely important. And it is expected for customer service to take over price and product as the main brand differentiator by 2022.
A great customer experience builds trust and encourages repeat purchases. On the other hand, a negative one may result in loss of sales, negative reviews, and a damaged reputation. Attracting new customers is known to cost 5 times more than retaining them which means that keeping your customers satisfied will help you in the long term this is why you better exceed those customer expectations!
Here’s what you can do:
- Provide accurate and detailed listing descriptions so that buyers are not left with additional questions that will make them doubt the purchase decision.
- Make sure you respond to inquiries and questions quickly. No customer wants to wait days for a response. Longer response times may lead to lost sales and low customer satisfaction.
- Getting customer feedback can give you insights on products that have a high sales potential and on those which don’t. If you receive a massive number of returns on a specific product, make sure you analyze the reasons and apply changes instantly.
sellerboard can help you analyze return reasons and take action before you receive negative reviews. sellerboard’s autoresponder email campaign tool can help you maintain customer satisfaction and close the feedback loop with your customers. You can send automated messages to your buyers, to collect more feedback, generate ethical product reviews and provide better customer service with unlimited campaigns with flexible settings, e.g. targeting by product, country.
sellerboard is an accurate profit analytics service for amazon sellers with additional tools: follow-up mail campaigns, inventory management, reimbursements for lost & damaged stock and other FBA errors, PPC optimizer, listing change alerts. All this starting at $15 a month with a free trial.
Get 1 month of free access to sellerboard using this link: https://bit.ly/2xgHKNl