The Buy Box refers is the white box on the right side of the Amazon product detail page, where customers can add items for purchase to their cart. Only businesses with excellent seller metrics get a chance to win a share of it. The reason sellers prioritize the Buy Box is because 82% of Amazon sales go through the Buy Box, and the percentage is even higher for mobile purchases.
𝟏. 𝐌𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐲𝐨𝐮 𝐩𝐫𝐢𝐜𝐞 𝐲𝐨𝐮𝐫 𝐢𝐭𝐞𝐦𝐬 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞𝐥𝐲.
𝟐. 𝐔𝐬𝐞 𝐅𝐁𝐀. 𝐈𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐮𝐬𝐢𝐧𝐠 𝐅𝐁𝐌, 𝐨𝐟𝐟𝐞𝐫 𝐟𝐫𝐞𝐞 𝐚𝐬 𝐰𝐞𝐥𝐥 𝐚𝐬 𝐟𝐚𝐬𝐭𝐞𝐫 𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠.
𝟑. 𝐌𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐲𝐨𝐮’𝐫𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐚𝐜𝐤𝐞𝐝 𝐮𝐩 𝐰𝐢𝐭𝐡 𝐬𝐭𝐨𝐜𝐤.
𝟒. 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐚𝐰𝐞𝐬𝐨𝐦𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞.
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